Driverless Cars, Wrong Direction

According to different estimations — these stats are not reported regularly — $30B per year, give or take, are invested globally in helping cars manage without a driver. The driverless car market is driven by car manufacturers, venture capital firms and hundreds of startup companies. To me, this is possibly the most colossal collective failure in modern innovation history. Yes, that bad.

Here’s a prediction. Your kids will still drive. Here’s another prediction. Your grandkids will drive as well. Self-driving techniques will definitely assist in driving better and in reducing the number of accidents, but the array of problems presented by driving is so wide, that artificial intelligence is at least a generation or two away from solving them, or the ones that actually matter. And this is before the challenges of global scaling, driver education, road infrastructures, public opinion, and regulatory compliance.

But that’s not the bad news.

In the meantime, there are about 1 billion cars on the roads and their number is growing pretty fast. Car manufacturers are pouring 70+ million new cars into the market every year and this number is on a pretty steady increase. Chine domestic consumption alone has grown to 25 million cars per year, doubling itself in less than a decade.

Car sales are predicted to cross the 100 million per year mark by 2020. Cars in used are set to double and cross the 2 billion mark by 2040. We’re on a sure path to a global standstill, at least in metropolitan areas.

And this is horrible news.

Cars are presenting our planet with two problems that are not going anywhere. Density and gas emissions. These problems are not going to be solved by the cars driving themselves. Simple logic would point at two other directions as the most effective and direly needed: alternative (and clean!) energy development and getting cars off the road, instead of focusing on making cars easier to drive.

Yet, for some unexplainable reason, a lot of smart people think making cars driverless will actually reduce the number of cars driving around. In fact, this line of thinking has become so dominant, traditional firms such as KPMG are actually predicting car sales will drop by over 50% by 2030.

That’s right. Making cars easier to drive, cars that can find their own parking spots or hover around the block while we’re working or shopping, cars that you can still use under the influence of alcohol, that you don’t need a drivers license to drive, the availability of these cars will actually reduce the number of them on the road.

Yes, this is as silly as it sounds.

There’s a car for 1 in every 7 human beings today. Plenty of growth potential. Let’s examine the other 6 for a second.

30% of the world population is under 18. Driverless cars will grant them the ability to drive. 15% of the world population are over 65, some of them have given up car ownership. With driverless cars, they will be safe and happy in their own cars. Increasing density would mean people will spend hours and hours on congested roads but will now be able to take their eyes off the road and back to their cellphones. The car will be safer from accidents due to constantly improving manoeuvrings capabilities. Yes, It would make more sense for them to own an affordable small car.

But if you ask Silicon Valley investors, many of them are convinced self driving will reduce the number of cars.

This conclusion is so absurd in terms of simple logic it must have some hidden wisdom.

And there’s one indeed. Except that it’s not really wisdom but a fantasy. Apparently, the number of cars on the roads will decrease because today’s kids no longer care about owning a car.

Or at least that’s what adults say. My own kids? They can’t wait to drive and they already fantasize about their first car. Think differently? Try to get them to share their cell phones.

So here’s the thing. Kids will still want to own their cars when they grow up as people always did. Vehicles will be cheaper and more affordable. Older people will definitely choose to own their cars and not share them. And with self-driving solving the two main headaches of modern driving: the search for parking and traffic jam rage, even car haters like me will think twice before disowning their own vehicle for sole dependency on a cloud computer deciding when to pick up the kids from their soccer practice.

And yes, driverless cars will have a dramatic impact on the number of cars on road. It will increase it. Fortunately, we’re too far away from this becoming reality.

The two biggest problems, congestion and fossil fuels, remain and require urgent attention, particularly the second one.

If car sales grow by as little as 2% per year, alternative energy will need to grow by a whopping 10% per year in order to catch up by roughly 2050. If car sales continue to grow at 4% a year, and if alternative energy replaces fossil fuel by 5% a year, which is faster than today’s rate, we’re looking at a century or two-century span for meeting a possible tipping point. The number of cars on the road by that time would have tripled and quadrupled. Our planet is expected to be 2–3 degrees warmer by then, on average. This is an absolute disaster.

It’s time we refocus our attention on what’s really important. It’s not who drives the car but how to develop alternatives that would make it a lot easier to not need a car at all. And when we do need one, how do we make sure it can get off the ground and consume energy that isn’t killing our planet and future. At the current course, our pipe dreams are driving our cars into a jam and our planet into the ground.

Company Analysis Products Shouldn’t Suck

There are two reasons why company analysis products are a bad buy. The first is called pricing. And then there’s the value you get for that pricing.

Company analysis is something required for a number of reasons. Investment decision support, credit ratings, competitive assessment, selecting the right strategic partners.

But it’s also necessary for plenty of other important, sometimes life-changing decisions, such as understanding the true nature of the company you are interviewing for.

In most cases, we’re not aware of our options. We google, we read something, we ask for advice, trust our intuition and make a decision, which is often uneducated, biased and wrong. These wrong decisions carry a high price, and in many cases, they are simply not an option.

Those who wish to systematically analyze a company can choose between two expensive options. They can spend hours and days collecting info and consult with professionals, or they can pay for a very expensive product, such as offered by Pitchbook, or CB Insights (we’re talking a nice, medium size, brand new car price per a single user license here) and then… spend additional hours, days and professional advice trying to make sense of the info these products aggregate.

And this sucks. Because the information is out there and collecting it shouldn’t be so expensive. And if you do end up paying, it should be far less and for a lot more than just a dashboard of funding data, management team listings and descriptions you could have found by yourself.

The market required a disruptive approach and we decided to take it.

We build software that collects company information from thousands of different sources and extends that info for free with a simple interface everyone can understand.

Zirra offers a free look at company data, funding, management, social media links, traffic analysis, IP and trademarks, open positions, key events in the company shaping history, a competitive environment scanning and more.

This is offered for free because instead of hiring hundreds of staff to make these annoying calls to companies, we built technology and licensed data.

We hired smart engineers and researchers who can curate data without calling the same company 50 times and without putting together a sales team who’s measured by the ability to push a super expensive data subscription down our customers’ throats.

If you don’t like it being done to you, well, you shouldn’t do it to others.

And unlike other data tools, we extend full data editing rights and options.

In other words, as a Zirra Desk user, you can feel free to create a local copy, change the info we found, add your own findings, upload your files and complete your assessment without depending on us or anybody else.

Free of charge. No surprises.

We then offer two services for an attractive, reasonable and, most importantly, affordable price.

Analysis Reports are a service we offer starting at $99 per assessed company. For this, our team crystallizes the data and signals to a systematic analysis report that is delivered in 1–2 business days. This is a perfect tool for quick assessment and mapping your way. An example report on Spotify can be found here.

Our Desk Pro subscription, starting at $99 /month, offers a growing library of templates as well as your own private environment. This is perfect for a professional analyst, investor, or anyone whose competitive advantage relies on keeping their analysis confidential.

Our free assessment tool is available on Our Desk will be globally launched on November 28th. If you wish to be a part of our launch special, do not hesitate and contact me directly at or sign up here