Comparably was founded in 2015 and is based in California. The company’s mission is to provide the most accurate and comprehensive compensation and culture data, to understand employees’ true value and needs to make work better. The website is targeted to those who are already in employment, those seeking job opportunities and companies who have vacant job roles they need to fill.
Business & Marketing Strategy: In the last 12 months, the website has attracted 1.75 million visits. In the last 6 months, on average the website has attracted 203,801 visits per month, compared to 89,021 visits per month for the 6 months prior. This indicates a significant increase in MoM traffic in the last 6 months. Their Facebook and Twitter channels have a combined community of over 13,000 followers/likes, demonstrating that Comparably is effective in their social and content marketing. The company is launching expert research and editorials on their new blog and will be building on the media ӣtalkpayԠdiscussions that took place last year on Twitter around issues of compensation and the gender pay gap.
Competitive Position: Glassdoor is a direct competitor. It was founded in 2008, and is still a private company, but is said to be considering an IPO in the near future. The company has raised $201.5 million and has acquired two other companies. Glassdoor is a jobs and recruiting marketplace, in which users can discover the average salary of a particular job in a specific location. Monster is also a direct competitor, it was acquired by Randstad in 2016 and has invested in 3 companies. Monster is an online network that enables jobseekers to find jobs and employers to access jobseekers. Other direct competitors include Career Builder, Indeed and TopUSAjobs. LinkedIn is an indirect competitor, it is a social network aimed at the recruitment space. Individuals can set up profiles, discover job opportunities and connect with others. Companies can set up pages and publicize jobs making it a useful tool for recruiters. LinkedIn was acquired by Microsoft in June 2016 and has made investments in 3 companies.
Founder & Executive Profiles: Comparably was founded by high-profile technology executives in Los Angeles who have previously started a number of technology companies. The company is led by former Docstoc Founder and CEO (sold to Intuit) Jason Nazar, as well as George Ishii who is Co-Founder and Advisor. Co-founder Yadid Ramot, CTO, previously Co-Founded Invested.in, and Mike Sheridan, Co-Founder and COO was Co-Founder of DebtMarket. Nazar is a board member for Tillys (TLYS), Carelinx and Collab. He was previously named Entrepreneur-in-Residence for the City of Los Angeles by Mayor Garcetti and was selected by the Los Angeles Business Journal as one of a group of the ‘Most Admired CEOs in Los Angeles’.
Market Forecast & Exit Indicators: According to Research and Markets, the online recruitment market in the US is forecast to grow at a CAGR of 6.47% during the period 2016-2020. There has been no indication of an exit shown in recent press coverage.
Extras: Jason Nazar, Co-Founder and CEO has his own blog where he publishes business related articles such as Ғaising Money from VCӳ: The Art of the PitchҠand ҈ow to Make the Right Business DecisionsҬ to name a few. He has written for the likes of The Wall Street Journal, Business Insider and Forbes. On the blog, there is a video of Jason talking at the famous SXSW while he was the Founder and CEO of Docstoc. Jasonӳ Twitter following is over 20k. This indicates that Jason sees the benefits of raising his profile as an entrepreneur and an investor, away from being connected with Comparably.