Zirra Spotlight on Feedvisor

Zirra Spotlight on Feedvisor

Feedvisor has developed a cloud-based repricing and revenue intelligence platform that combines big data analytics and machine learning algorithms to power millions of pricing decisions daily. Feedvisor solutions allow online retailers to automatically keep their prices competitive and provides them with actionable insights that lead to maximized profitability and drive business growth. At the moment, these solutions are only available for sellers operating on Amazon marketplace. Headquartered in Tel Aviv, Israel, Feedvisor recently opened offices in New York City, NY and Seattle, WA, to expand their offering reach in the United States.

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Zirra Rated Feedvisor

Commentary

Business & Marketing Strategy: Feedvisor works only with Amazon merchants and in addition to their algorithmic repricing solution they also provide a repricing feature for private label products, a revenue intelligence dashboard and daily alerts and portfolio optimization. The companyӳ pricing plans start with a subscription at $1,000 a month + 0.5% of sales of items repriced with their platform. In the last 12 months the website has generated 1.33 million visits and the average number of visits per month for the last 6 months was 114,363. This compares to an overall average of 107,790 visits per month, indicating an MoM increase. The company has social media channels and their Facebook and Twitter pages have a combined community of over 7,000 likes/followers. As part of their content marketing strategy they have released a series of free e-books with a range of topics, including How To Grow Your Amazon Business From $1 million – $10 million and The State of Amazon Marketplace.

Competitive Position: Feedvisor is one of the leaders in repricing solutions for Amazon eCommerce marketplaces, having won multiple awards for innovation and advancements in technology. In Q1 of 2015, Feedvisor hit the $1B benchmark for customer sales managed by their algorithms and currently the total number of customer sales managed by Feedvisor is over $2.4B. Appeagle, founded in 2007 and Feedvisorӳ most direct competitor, offers their pricing solution that works with both Amazon and eBay for a tenth of Feedvisorӳ subscription fee ($100 vs $1,000) and has an estimated $5M-$10M annual revenue. Additional direct competition includes SalesPredict, which was acquired by eBay in July of 2016, and XSellco which acquired ReplyManager LLC in 2015. Other indirect players in the market include ChanelAdvisor (NYSE: ECOM) and Mercent Corporation, which was acquired by CommerceHub in December 2014.

Market Forecast & Exit Indicators: It could be argued that Feedvisor is in a hot market for mergers and acquisitions as evidenced by their competition being acquiured by companies like eBay. While it has positioned itself well in the market, there is currently no publicly available news of exit talks or merger deals regarding Feedvisor.

Professional & Customer Reviews: Feedvisor has been recognized for their excellence in technological innovation, customer service, quality of management, execution of strategy, financial performance, and integration by winning the 2015 BIG Innovation Award from Big Intelligence Group, the Red Herring Top 100 Europe award from Red Herring, and the the 2014 European Frost & Sullivan Award for Enabling Technology Leadership. Ben Kepes from Forbes said Feedvisor is, “apparently the worldӳ first algorithmic repricing platform. What that means in real terms is that Feedvisor makes it easier for companies to set pricing in context for a range of internal and external dynamics.” In a 2014 New York Times article, Feedvisor was mentioned as being responsible for, “sales [going] up 25 percent almost overnightԠfor customers selling item on Amazon.

Inside Scoops: According to LinkedIn, 86% of the Feedvisor team are based in Israel with the remaining employees based in the United States. The largest department is Sales with 21%, closely followed by the Engineering team at 20% of the workforce. This demonstrates the businessӳ focus on driving revenue and the development of their products. In the last 2 years, the workforce has increased significantly by 133%.

Click here to view Feedvisor’s full Spotlight Report.

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