Company Analysis Products Shouldn’t Suck

Note: This article was updated in December 2018 to reflect recent changes from our recent product launch you can learn about here.

There are two reasons why company analysis products are a bad buy. The first is called pricing. And the second is the value you get for that pricing.

Company analysis is something required for a number of reasons. Investment decision support, credit ratings, competitive assessment, selecting the right strategic partners.

But it’s also necessary for plenty of other important, sometimes life-changing decisions, such as understanding the true nature of the company you are interviewing for.

In most cases, we’re not aware of our options. We google, we read something, we ask for advice, trust our intuition and make a decision, which is often uneducated, biased and wrong. These wrong decisions carry a high price, and in many cases, they are simply not an option.

Those who wish to systematically analyze a company can choose between two expensive options. They can spend hours and days collecting info and consult with professionals, or they can pay for a very expensive product, such as offered by Pitchbook, or CB Insights (we’re talking a nice, medium size, brand new car price per a single user license here). Then…? Spend additional hours, days and professional advice trying to make sense of the info these products aggregate.

And this sucks. Because the information is out there and collecting it shouldn’t be so expensive.

And if you do end up paying, it should be far less and for a lot more than just a dashboard of funding data, management team listings and descriptions you could have found by yourself.

The market required a disruptive approach and we decided to take it.

We build software that collects company information from thousands of different sources and extends that info for free with a simple interface everyone can understand.

Zirra offers a free look at company data: funding, management, social media links, traffic analysis, IP and trademarks, open positions, key events in the company shaping history, a competitive environment scanning and more.

This is offered for free because instead of hiring hundreds of staff to make these annoying calls to companies, we built technology and licensed data.

We hired smart engineers and researchers who can curate data without calling the same company 50 times and without putting together a sales team who’s measured by the ability to push a super expensive data subscription down our customers’ throats.

If you don’t like it being done to you, well, you shouldn’t do it to others.

And unlike other data tools, we extend full data editing rights and options.

In other words, as a Zirra Desk user, you can feel free to create a local copy, change the info we found, add your own findings, upload your files and complete your assessment without depending on us or anybody else.

Free of charge. No surprises.

We then offer two services for an attractive, reasonable and, most importantly, affordable price.

Our Desk Pro subscription is currently available at $149 /month, offers discounts on other Zirra services such as research assistance and expanded chat and email support. Plus, as a monthly subscription, there is no upfront investment or long-term contracts. This is perfect for a professional analyst, investor, or anyone whose competitive advantage relies on keeping their analysis confidential.

Shortly we plan to also offer Desk Business for those who would like to expand the number of users who can access the platform at a discounted rate and will have access to premium features such as collaboration tools and the option to add-on a special white-label branding for reports. Follow us on our LinkedIn page to learn when that feature will be available.

Regardless, our free company analysis tool is available on

As a launch special for Zirra Desk we are currently offering any new users who sign up during our launch period the full Zirra Desk Pro for FREE as a trial now through March 2019. Learn more and sign up here.

Aner Ravon

A technologist with an economists eye for critical thinking. I love building shiny new things and asking tough philosophical questions. I am perfectly comfortable being uncomfortable.