On paper, the numbers are great, but there are factors that can’t be quantified. The case for qualitative analysis in a quantitative world.
Let’s go back: it’s summer 2015. A simpler time. That “Want to Want Me” song won’t stop playing, over and over again, from every radio on Earth. The phrase “fake news” has yet to enter common parlance.
And in every publication is a profile of a young woman, often accompanied by a photo of her in a black turtleneck, studying a tiny vial holding an even tinier drop of blood. You know, the picture from the featured image. Continue reading “When Numbers Do Lie: The Case for Qualitative Analysis”